Voice worksheet
Choose language that feels natural to your brand and clear to your reader.
Collection / Brand direction
Find the voice people recognise.
Bring your brand voice and visual direction into one working guide. Use simple rules for words, references and recurring formats so your content feels connected across posts.
Inside the digital edition
Choose language that feels natural to your brand and clear to your reader.
Collect references and explain what makes them relevant.
Set repeatable rules for colour, type, image treatment and composition.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Connect your audience, purpose and content promise.
Connect your audience, purpose and content promise.
Define a practical voice and tone guide.
Choose language that feels natural to your brand and clear to your reader.
Build a focused reference board.
Collect references and explain what makes them relevant.
Review posts for visual and editorial consistency.
Set repeatable rules for colour, type, image treatment and composition.
Review posts for visual and editorial consistency.
Translate your positioning into recurring themes and formats.
Review posts for visual and editorial consistency.
Review a small group of posts against your brand rules.
Review posts for visual and editorial consistency.
A content topic or brand to work with is helpful.
A practical walkthrough
Give one idea a recognisable voice
Illustrative exercise, adapted to your own project.
The starting point
Take a product announcement and write it in three tones. Choose one, explain why it fits your audience and pair it with a visual reference.
The process
Start with brand foundations. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A one-page voice guide and a worked example of a consistent post.
Make room for practice
Use Vibe Guide around the time and attention you have today.
Read brand foundations. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsVibe Guide · Digital PDF edition
Collection / Content planning
Foundations, without the overwhelm.
A practical introduction to social media planning. Work out who you want to reach, what you want to say and how to turn that into a small, usable content plan.
Inside the digital edition
Choose a clear topic and a realistic purpose for your account.
Group ideas into repeatable themes instead of starting from zero.
Turn your themes into a manageable publishing outline.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Define a specific audience and the questions your content can help answer.
Define a specific audience and the questions your content can help answer.
Write a one-sentence audience statement.
Choose a clear topic and a realistic purpose for your account.
Choose three content pillars that serve that audience.
Group ideas into repeatable themes instead of starting from zero.
Create a one-week publishing outline.
Turn your themes into a manageable publishing outline.
Create a one-week publishing outline.
Check clarity, relevance and the next step before sharing a post.
Create a one-week publishing outline.
Note what you tried, what you noticed and what to change next.
Create a one-week publishing outline.
No prior SMM knowledge needed.
A practical walkthrough
Build your first content week
Illustrative exercise, adapted to your own project.
The starting point
Imagine you run a local coffee shop. Pick one audience, write three common questions and turn each question into a post idea.
The process
Start with audience before algorithms. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A seven-day outline with three post ideas, a purpose for each and a simple review prompt.
Make room for practice
Use Free Kit around the time and attention you have today.
Read audience before algorithms. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsFree Kit · Digital PDF edition
Collection / Brand direction
Find the voice people recognise.
Bring your brand voice and visual direction into one working guide. Use simple rules for words, references and recurring formats so your content feels connected across posts.
Inside the digital edition
Choose language that feels natural to your brand and clear to your reader.
Collect references and explain what makes them relevant.
Set repeatable rules for colour, type, image treatment and composition.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Connect your audience, purpose and content promise.
Connect your audience, purpose and content promise.
Define a practical voice and tone guide.
Choose language that feels natural to your brand and clear to your reader.
Build a focused reference board.
Collect references and explain what makes them relevant.
Review posts for visual and editorial consistency.
Set repeatable rules for colour, type, image treatment and composition.
Review posts for visual and editorial consistency.
Translate your positioning into recurring themes and formats.
Review posts for visual and editorial consistency.
Review a small group of posts against your brand rules.
Review posts for visual and editorial consistency.
A content topic or brand to work with is helpful.
A practical walkthrough
Give one idea a recognisable voice
Illustrative exercise, adapted to your own project.
The starting point
Take a product announcement and write it in three tones. Choose one, explain why it fits your audience and pair it with a visual reference.
The process
Start with brand foundations. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A one-page voice guide and a worked example of a consistent post.
Make room for practice
Use Vibe Guide around the time and attention you have today.
Read brand foundations. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsVibe Guide · Digital PDF edition
Collection / Content creation
Make your ideas work harder.
Build a repeatable content creation workflow. Research ideas, shape stronger hooks, choose a format and plan a production routine you can realistically keep using.
Inside the digital edition
Connect each idea to a clear theme and purpose.
Write openings that set a specific expectation without clickbait.
Give a post a logical beginning, useful detail and a clear close.
Match an idea to a carousel, short video or text-led post.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Turn audience questions and everyday observations into useful angles.
Turn audience questions and everyday observations into useful angles.
Develop ideas from audience questions.
Connect each idea to a clear theme and purpose.
Write clearer hooks and content outlines.
Write openings that set a specific expectation without clickbait.
Plan a manageable production batch.
Give a post a logical beginning, useful detail and a clear close.
Use a review routine to improve your next post.
Match an idea to a carousel, short video or text-led post.
Use a review routine to improve your next post.
Plan the steps, assets and review points for a small content batch.
Use a review routine to improve your next post.
Write captions and choose calls to action that fit the content.
Use a review routine to improve your next post.
Compare your intention with audience signals and plan one next test.
Use a review routine to improve your next post.
Basic familiarity with social platforms; no specialist software required.
A practical walkthrough
One question. Three different posts.
Illustrative exercise, adapted to your own project.
The starting point
Choose a question your audience asks often. Create a short video outline, a five-slide carousel plan and a concise text post that each answer it in a different way.
The process
Start with audience-led ideas. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
Three content outlines, three hooks and a production checklist.
Make room for practice
Use Spark Course around the time and attention you have today.
Read audience-led ideas. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsSpark Course · Digital PDF edition
Collection / Audience engagement
Build a conversation, not a broadcast.
Develop a more deliberate approach to audience engagement. Connect content, conversations and feedback into routines that help you understand the people you want to reach.
Inside the digital edition
Collect recurring language, concerns and requests.
Choose prompts that invite relevant, specific responses.
Set a clear approach to comments, questions and boundaries.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Separate useful audience questions from vanity metrics.
Separate useful audience questions from vanity metrics.
Create a simple audience-listening routine.
Collect recurring language, concerns and requests.
Write prompts that invite useful responses.
Choose prompts that invite relevant, specific responses.
Turn recurring questions into content ideas.
Set a clear approach to comments, questions and boundaries.
Document a consistent response approach.
Turn repeated questions into a focused editorial backlog.
Document a consistent response approach.
Make time for consistent, realistic interaction.
Document a consistent response approach.
Assess what you learned and update your next content cycle.
Document a consistent response approach.
A basic content plan or existing account to review.
A practical walkthrough
Turn comments into a content brief
Illustrative exercise, adapted to your own project.
The starting point
Group ten audience questions by theme. Choose the most useful theme, write a response post and draft two follow-up questions.
The process
Start with audience signals. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
An audience insight sheet and a follow-up content brief.
Make room for practice
Use Echo System around the time and attention you have today.
Read audience signals. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsEcho System · Digital PDF edition
Collection / Video production
Move from idea to finished video.
Organise the decisions behind short-form video. Work through scripts, shot planning, recording, editing and publishing without relying on a single app or editing platform.
Inside the digital edition
Plan a clear first line and visual opening.
Build a short sequence that carries one useful idea.
List the shots, props and audio you actually need.
Prepare a repeatable setup and capture usable material.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Define the viewer, the message and the purpose of the video.
Define the viewer, the message and the purpose of the video.
Write a focused short-form video brief.
Plan a clear first line and visual opening.
Turn a script into a practical shot list.
Build a short sequence that carries one useful idea.
Create a recording and editing checklist.
List the shots, props and audio you actually need.
Evaluate a published video against its original purpose.
Prepare a repeatable setup and capture usable material.
Evaluate a published video against its original purpose.
Review pacing, clarity, captions and supporting visuals.
Evaluate a published video against its original purpose.
Prepare the post, track useful signals and refine your next video.
Evaluate a published video against its original purpose.
Basic content planning; a device capable of recording video for practical exercises.
A practical walkthrough
Plan a 30-second how-to
Illustrative exercise, adapted to your own project.
The starting point
Choose one small task your audience wants to complete. Write a three-part script, list five shots and identify where captions are needed.
The process
Start with the video brief. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A video brief, script and five-shot production plan.
Make room for practice
Use Motion System around the time and attention you have today.
Read the video brief. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsMotion System · Digital PDF edition
Collection / Content analytics
Know what to change next.
Give your content reviews a clear purpose. Connect objectives, performance signals and practical experiments so your next creative decision is based on more than a single number.
Inside the digital edition
Understand which signals relate to each objective.
Build a simple, repeatable performance log.
Notice the context behind differences between posts.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Choose what you want to learn from your content.
Choose what you want to learn from your content.
Connect metrics to a specific objective.
Understand which signals relate to each objective.
Build a repeatable content review sheet.
Build a simple, repeatable performance log.
Separate observations from assumptions.
Notice the context behind differences between posts.
Plan one focused content experiment.
Look for repeated signals without treating every change as proof.
Plan one focused content experiment.
Choose one variable and define what you will compare.
Plan one focused content experiment.
Turn observations into a clear next action.
Plan one focused content experiment.
Published content and access to its available platform insights.
A practical walkthrough
Review six posts with one objective
Illustrative exercise, adapted to your own project.
The starting point
Choose six posts and a single objective, such as useful conversations. Record the available signals, note the context and propose one change for the next batch.
The process
Start with objectives first. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A six-post review and a one-variable experiment plan.
Make room for practice
Use Elevate System around the time and attention you have today.
Read objectives first. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsElevate System · Digital PDF edition
Collection / Campaign planning
Give your next campaign a clear direction.
Connect individual posts into a purposeful campaign. Build a brief, map the audience journey, plan distribution and use a retrospective to carry learning into the next project.
Inside the digital edition
Bring the message, offer and constraints into one place.
Plan how individual pieces work together over time.
Choose relevant channels and practical publishing responsibilities.
Clarify roles, approvals and partner expectations.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Define a clear objective, audience and scope.
Define a clear objective, audience and scope.
Write a campaign brief with practical constraints.
Bring the message, offer and constraints into one place.
Plan a connected content sequence.
Plan how individual pieces work together over time.
Document roles and review points.
Choose relevant channels and practical publishing responsibilities.
Build a useful campaign retrospective.
Clarify roles, approvals and partner expectations.
Build a useful campaign retrospective.
Decide what you will review before the campaign starts.
Build a useful campaign retrospective.
Record what worked, what did not and what you would change.
Build a useful campaign retrospective.
A working content process and familiarity with basic performance review.
A practical walkthrough
Plan a small product introduction
Illustrative exercise, adapted to your own project.
The starting point
Create a campaign for a new digital guide. Map three stages—introduce the problem, demonstrate the approach and explain the product—and assign a content format to each.
The process
Start with campaign purpose. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
A campaign brief, a three-stage content sequence and a measurement plan.
Make room for practice
Use Peak System around the time and attention you have today.
Read campaign purpose. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsPeak System · Digital PDF edition
Collection / Integrated workflow
Bring the whole process together.
Document an integrated social media workflow, from audience research to review. Connect the decisions, responsibilities and working documents that help a creator or small team operate consistently.
Inside the digital edition
Link audience, positioning and content objectives.
Define the steps and handoffs in a publishing cycle.
Set practical quality checks without slowing every decision.
Create a clear structure for ideas, drafts and published assets.
A coursebook to read. Practical sheets to apply it. Keep your decisions together as you work through each topic.
Cover and worksheet layouts are illustrative; this is a digital PDF product.The curriculum
In focus
Map how content moves from idea to publication today.
Map how content moves from idea to publication today.
Map an end-to-end social media workflow.
Link audience, positioning and content objectives.
Define clear ownership and review points.
Define the steps and handoffs in a publishing cycle.
Organise reusable working documents.
Set practical quality checks without slowing every decision.
Create a practical operating reference for your process.
Create a clear structure for ideas, drafts and published assets.
Create a practical operating reference for your process.
Make ownership and approval points explicit.
Create a practical operating reference for your process.
Connect performance reviews to the next planning cycle.
Create a practical operating reference for your process.
Bring your working process into one reference document.
Create a practical operating reference for your process.
An existing publishing workflow; previous planning, production and review experience.
A practical walkthrough
Document one complete publishing cycle
Illustrative exercise, adapted to your own project.
The starting point
Take one recurring content series. Map the steps from research to review, assign an owner to each step and record the document or decision needed to move forward.
The process
Start with audit the current process. Work through the relevant worksheet, then review your decisions against the course checklist.
Your deliverable
An end-to-end workflow map and a concise operating checklist.
Make room for practice
Use Nexus System around the time and attention you have today.
Read audit the current process. Write one note about how it applies to your project, then choose what to try next.
Before you choose
Use these three checks to think through your choice. There is no required order through the collection.
Take a moment to check your fit.
Keep exploring
All editionsNexus System · Digital PDF edition